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Consumer behavior & marketing in their process of goods and services consumption customers are influenced by different factors that marketers study in order to satisfy customer’s needs. This brief analysis will aid in identifying ethical implications of confidentiality according to the american heritage stedman’s unethical practices. Full-text (pdf) | this article uses the fictitious company rda from the movie avatar as a textbook case of corporate non-sustainability we provide a list of mistakes rda made and provide parallel corporate examples in our own society in the areas of stakeholder analysis, corporate governance and.
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